British law makers to impose a ban on photoshop
After some surprisingly wrinkle-free images if the 59 year old Twiggy surfaced a few days ago, British Members of Parliament are calling for a ban on Photoshopping ads aimed at children, and disclosure of digital alterations in ads aimed at adults. Britain’s Liberal Democrats would like to ban Photoshopping entirely in ads aimed at those under 16, and require all other ads to carry a disclaimer describing the degree of their modification. They also plan to introduce media literacy lessons to tech kids about advertising techniques and be wise while choosing products.
This also comes in wake of the current times where little girls are in a lot of pressure to look good after these photoshopped ad campaigns epitomize flawless beauty. It’s really appalling how these ad campaigns air brush their images to show completely unattainable perfect images no one can live up to in real life. It seems like a very unachievable ban as a lot of advertising companies will cry foul over it. Who is going to buy that anti-ageing cream if you have a fully wrinkled grandma endorsing it! The battle will continue for ever. But then, we have to use some of our brain cells to decide which product works and which doesn’t.