Beware of the Pink Plague

For all those who thought that 'Pink power' was getting a little out of hand, here is a great piece of news to support your views. Experts claim a 'pink plague' on the High Street is deliberately widening the gap between the sexes by putting undue pressure on youngsters to conform to traditional roles. The color has had such a drastic effect on the little ones that speech therapists in Durham report- children can easily identify the color blue, but say 'Barbie' when shown something pink. Now that is totally sad, isn't it girls? A visit to nearby stores proves just how severe this pink plague has become, aisles are filled with pink toys and products are getting special pink makeovers just for girls! Even our favorite games like Jenga and Monopoly are now available in pink!

Experts say this trend is making the girls grow up too early and causing them to lose the innocence of childhood. The online world is filled with debates on this much-heated topic and it is very obvious that the girls are not going to let the pink marketing strategy rule. Stores have been accused of exploiting the Pink color, giving rise to stereotypes and making girls fall for products like such as lip-glosses and Playboy pencil cases at a very young age. The debate has brought forward some amusing theories like the ones that claim pink was considered to be a masculine color in the past centuries while some others state that girls are born with a liking for the color pink! A disappointment for pink fans, the topic is still an eye opener. Like the saying goes: too much of a good thing.