Japanese LED graphical display is styled to look like a mini heart monitor

This funky watch seems to be a perfect blend of geekness and complicated Japanese technology. The EIN Cyber Heartbeat LED keeps track of your pulse rate and the LED graphical display is styled to look like a mini heart monitor. Seeing the time appears to be very complex, looks like you can read the minutes through the EKG display, and the hours below. The Heartbeat is available in both black and brushed stainless versions, with a option of either a green or red LED display for 290$.