Ora concept watch has a very unique design

The 'Ora' concept watch looks a little too complex for me. I like things to be kept simple and this design does anything but that. It focuses on the display oftime via an unconventional mode, by replacing the expected dial arrangement found in the vast majority of the mechanical watches with a set of three interwoven tapes – one to indicate the hour(s), one to indicate the minute(s), and one to indicate the day. It feels and looks like an inside-out design. I doubt I'd want to sport one of these, but there's no doubt that Alexandros Stasinopoulos design might appeal to some.