The Convertible Beach bag

The designers behind the Maison Martin Margiela certainly have a flair for opportunistic innovation to have created the convertible beach bag just in time for the upcoming beach season. Going to the beach means carrying all sorts of random accessories like sun tan lotions, bathing suits and your John Grisham novel but certainly not a towel as the bag can be unfolded to be used as one. The huge yellow bag with zippers on the side and adjustable buttons can also be taken to the lounging location and be used as a spreading cloth on the sand.