Digital Hourglass Stopwatch brings together vintage and contemporary

This watch is an excellent merger of the old and the new. It's designed like an hour glass, but it's a digital watch. So I'm very confused as to whether I should classify it as retro or modern. Either way, the Hourglass Watch has a nice digital display with ordinary numerals for telling standard time and the stop watch is an hourglass. It's a fun fashion accessory overall. It's simply a concept so far, hopefully it will go into production soon.