Sony to come up with new reader in red…rumour or reality?

Ok its speculation time again! What we have here is a spy shot of something that looks like a Sony reader. Whether it is a new one or just the old model in a hot new colour is what the whole deal is about. The rumour mills are churning as fast as ever. I’m a happy person if this is a new model as I have been waiting for one since quite sometime. Even if they are just coming up with just a new range of colours then I’m pining my hopes on better colours. Can’t say anything for now but would like to know what you guys think. Is this fact or fiction?