Women and Technology
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And you thought only men were tech friendly! A new report on the tech habits of women shows that the women are coming at par with men the areas of DVR use and ownership of portable game devices. This statement is born out of a study done independently by Solutions Research Group to explore the "digital lifestyles" of American women. The Solutions Research Group collected data from more than 2,000 respondents between October 2006 and February 2008. What the final tally shows is that women are as comfortable with popular consumer technology as men. For example, the Research Group characterises women who own DVRs as much "more enthusiastic" about them than men. One of the main reasons for that is also because women spend 56 percent of their TV-watching time viewing time-shifted content on their DVR. Men spend 42 percent of their time using their DVRs. The discrepancy between the two has a lot to do with the type of shows men and women watch, according to Kaan Yigit, the research Group’s Director of Syndicated Studies.
Not only that, women are also making significant inroads into the gaming lifestyle, something that has been long dominated by men. While men continue to lead in playing video game console (half of all men had played a console game in the previous month, whereas 38 percent of women had) women are demonstrating a taste for portable game devices. Fourteen percent of women, who describe themselves as "gamers" own a PSP (PlayStation Portable), compared to 11 percent of men who are gamers. How’s that for female equality!
