Dell fails to impress with its women oriented website – Della
Since days gone by men have tried in vain to answer the question –What does a woman want? All have failed to unlock the mystery behind a woman’s tastes and needs. Even the most well known computer manufacturing company Dell has tried to unravel this mystery (for profit motives of course) through its women centric website-Della. And like many great men, this site too has failed to get a definite response and has been criticized on various grounds. The website that features high tech ‘tips’ that recommend calorie counting, finding recipes, and watching cooking videos as ways for women to get the most from a laptop has been deemed as ‘ridiculous’ and ‘gimmicky! Seriously, wouldn’t it be much better if Dell laid more emphasis on functions than try and sell Laptops by encouraging gender based stereotypes? Yes, it is flattering to know that companies care about the women consumer’s but this marketing strategy is definitely not right.
People have criticized the marketing strategy and even claimed that it sounds more like advertisement for a purse than for a laptop. Are you listening Dell (or should I say Della?), there is much more to a girl than you think.
[Slashdot]
