Eraser USB drive reminds you that memories are precious

This is a rather strange USB key. It is like an eraser, but it says save your memories. I thought that erases were more likely there to wipe out your regrets and stuff? I think they are trying to highlight the importance of saving memories by mentioning Alzheimer's though. So be smart and save all your precious data here. Who knows you might get amnesia someday and this flash drive will be your only connection to the past! It's a cute little idea.