Fitness First health club converts bus stop seats into weighing scales – Simply horrifying

The new fitness trend to become size zero is definitely having an adverse effect on this generation. People who are happy with their weight are being mocked at for not giving in to this trend. So much so that a company has decided to make their weight public, literally! A health club chain called Fitness First, have actually converted a bus stop bench into a scale that will display the weight of people sitting on it. Quite embarrassing, this idea will definitely not go well with quite a few, especially those who hate to talk or even mention their weight in public. The ridiculous marketing campaign was created by N=5. These horrible seats will be seen in the Dutch city of Rotterdam.
(Video after the jump)