Max Factor catches your Eye with the Rain Sensitive Billboard

Advertising agency Leo Burnett, have found an innovative way of catching the ladies attention with its new Billboard. We girls know that a sudden downpour of emotions (tears) or nature (rains) can ruin perfectly mascara n lined eyes. Hitting the nail on the head, this in your face advet. shows a woman with awesome eye-makeup. When the weather takes a turn for the worse, (the billboard being sensitive to rain), the lady’s eye-makeup starts to run. Creating a real life emergency, it drives home the point that you need not get caught in this situation. Max Factor is a household name and their products are excellent. But this ingenious ad really wants you to make a dash for the mirror to check your make-up!