Sega Toys launch 'Dream Hamster'.

Sega Toys have launched the 'Dream hamster' toys that scream cuteness. Named the "Dream Hamster," the product would be released on August 8, 2008 for approximately $12 per robo-pet. Just press the switch on its abdomen and hold the Dream Hamster on your hand for it to start moving. Yeah that's all it does, what were you expecting for $12? It wouldn't help you with your chores. There are three different types available for purchase: the Golden hamster (what's with the shade?), Roborovski hamster which I find the cutest, and the Jangarian hamster which is especially famous in Japan.

Sega Toys is targeting women 20 to 40 years of age and expects to sell 100,000 Dream Hamster units per year.I thought this was meant for kids, may be ranging from 8-12 years of age. Why would women ageing 20-40 ever go for these robo-hamsters?

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