Statistics prove that women are in control when it comes to buying electronic gadgets
Here are some cool stats that prove the dominance of women when it comes to buying various gadgets! From a Sex and Electronics article: “Women buy 57% of consumer electronics (to the tune of about $80B), but influence 90% of all CE purchases.” The figures are from CEA and Best Buy respectively, and were presented at a panel at CES on Sex and Electronics and how to design gadgets for women. A unique survey, it has definitely revealed to the world the important role-played by women when it comes to buying consumer electronics. Their list of how to improve gadgets for women are not all that different from a list of improvements that all gadget makers need to adhere by, regardless of the stereotypical sex their marketing team is targeting in sales.
Bottom line: If gadget makers are looking to make some profits they need to please their women buyers.
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