BMW 7-Series' Gentle Function to help you be chivalrous

BMW's new 7-Series' Gentleman Function is attracting loads of attention. What is it, you ask? Nothing ultra amazing except for the fact that it allows you to adjust the passenger seat from the center control stack. To go into the details, it is an option in the iDrive directory under front seats which allows the driver to take control of the passenger side front seat. So I guess, it's convenient, but not absolutely necessary. I guess when the driver is driving, this is the easiest way to control the other seat without any discomfort or distraction. I like the more traditional 'Gentleman Function' which allows the men to hold the door open for woman. This is too much of a gimmick and I'm not sure BMW needs to go that way.