Britax Advocate car seat will feature built in air bags

Since I don't have any children of my own, I tend to not understand the importance of toddle-gear. But here is something that will excite all mummies and daddies. It is a high end car seat by Britax. It is going to feature side deploying air bags. Apparently, this is a very big thing in the world of nappies, milk bottles, pacifiers and toys. Britax did have a similar car seat earlier but it was minus the air bags. In fact the only rumoured difference between the the two is that the newer one is half a size bigger than the original and of course has in built air bags.